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All Posts Articles Meeting Notes
Paid Ads
Week
17
Paid Ads
Apr 23
Permalink

Google side: launched brand protect campaign. Already defending 80% of brand search.

Week
16
Paid Ads
Apr 16
Permalink

Launched 9 new statics. Breakdown: 4 angle tests, 3 proof, 2 offer.

Week
15
Paid Ads
Apr 09
Permalink

ROAS hit 2.3 this week. Mobile traffic is the driver — desktop still soft.

Week
14
Paid Ads
Apr 02
Permalink

Meta: killed 3 underperformers. New statement-of-shame creative is our top hook, CTR 2.1%.