Onboarding review: Friday workshop with Tony + Faith to align on Q2 priorities.
Fixed the feed cache invalidation bug that was causing stale reads during quiz publishes.
Google side: launched brand protect campaign. Already defending 80% of brand search.
New creator comp model drafted. Moves to per-conversion instead of per-click.
Creator dashboard v1 is live — they can now see their own payout history.
Migrated from Postmark → Resend for transactional email. 40% lower cost, same deliverability.
Shipped the 'save progress' prompt; recover rate from paused quizzes up ~18%.
Onboarded 6 new creators this week. Two are already above 10k monthly referrals.
Ran 4 user interviews this week — biggest friction is still step 2 → 3 transition.
ROAS hit 2.3 this week. Mobile traffic is the driver — desktop still soft.
Quiz v3 in soft-launch to 10% of new users. Completion rate up from 62% → 74%.
Meta: killed 3 underperformers. New statement-of-shame creative is our top hook, CTR 2.1%.